Top Sports News and Media Portal wanted to increase page views and visit duration

Learn how were were able to get a 80% uplifting in CTR

The Challenge

Increase engagement while considering reader's short and long term interests

The Application

News recommendation

The Result

80% uplifting in CTRs

Capturing the interests of news readers is quite complex, as readers have different short-term (during a session) and long-term (over all accesses to the site) interests.

Another crucial detail in this industry is that typically, news only remains relevant for a short period of time and thus data analysis has some temporal restrictions which makes news recommendation particularly challenging.

Additionally, partner requested that the application NOT show news older than two days.

Despite all challenges we were able to achieve a 80% uplifting in CTR and significantly increase client's Page Views and session durations.